Given it is the most dangerous animal on the planet, the mosquito is more than deserving of an emoji. But will it make a difference to the way the science behind mosquito research is communicated? Could it influence how the community engages with public health messages of local authorities? Will more people wear insect repellent because of the mosquito emoji?
We won’t know for sure until the mosquito is released.
The idea arose during the Zika virus epidemic in South America, when the mosquito-borne infection was triggering many questions and few answers. While the emoji doesn’t represent a specific mosquito species, it captures the distinctive shape of a mosquito.
Time spent outdoors may be the perfect opportunity to employ the mozzie emoji. (jiulliano)
How might a mosquito emoji make a difference?
The mosquito emoji will give health professionals and academics a more relatable way to communicate health risks and new research using social media.
Surveillance programs across the world routinely monitor mosquitoes. Local health authorities could simply tweet a string of mosquito emoji to indicate the relative mosquito risk or identify that there is a risk. Adding in the new microbe emoji (currently in the form of a generic green microscopic shape) could even indicate the presence of mosquito-borne viruses such as dengue virus, West Nile virus or Ross River virus.
Emoji could remind us to tip out, drain or cover backyard water-holding containers that may be a source of mosquitoes following rain. Weather monitoring services or health authorities could simply add the mosquito emoji in alerts featuring a string of storm clouds and water droplets.
More than likely, it’ll be used by the public to punctuate those summer tweets complaining of bites and bumps following backyard BBQs.
Applying these examples to the mosquito emoji, we predict it may aid citizen science – for example, if the community can signal how bad nuisance-biting mosquitoes are in their area. Perhaps this mobile surveillance network could help pick up the introduction of exotic mosquitoes such as the Asian Tiger Mosquito, a species often first detected because of reports by the community. Measuring a rise in mosquito emoji use may identify regions under attack by mosquitoes.
Big corporations have already identified the usefulness of emoji, and fork out serious cash for hashtag-customized emoji. If branded emoji work for commercial enterprises, why not for public health and why not a mosquito? A simple image may provide a critical reminder to put on insect repellent, sleep under a bed net or get appropriately vaccinated for mosquito-borne diseases such as Japanese encephalitis or Yellow Fever.
It is increasingly difficult to escape our social media streams, and emoji use shows no sign of waning. Health authorities should embrace these tiny visual prompts to better engage the community with key health messages.
The mosquito emoji may pave the way for more medically important arthropods: perhaps the tick, flea, lice and bed bug emoji will be on their way soon. Perhaps even viruses and bacteria.
From the middle of 2018, we look forward to watching the creative ways researchers, health workers and the general public incorporate the mosquito emoji into their communications.