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Sneakerhead Culture- Institute of Texan Cultures- The Will to Adorn

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Language Arts And English +11 Age Levels Elementary (9 to 12 years old), Middle School (13 to 15 years old), High School (16 to 18 years old), Post-Secondary, Adults

Sneakers and the marketing to sell them have changed over the years. Adidas and converse used to be advertised to the white, country club, tennis population until the marketing companies realized the buying power of the African American population. Once Run DMC started wearing Adidas and sports became so popular, the whole marketing campaign shifted to target the young, African American population. Sneakers have become a cultural trend within the African American population embraced by rappers, athletes and the every day population.

The Will to Adorn: African American Dress and the Aesthetics of Identity is a collaborative initiative with Smithsonian Affiliations, the Smithsonian Center for Folklife and Cultural Heritage, and the Smithsonian Learning Lab.

Through the internship, students explored expression in the African American community in San Antonio by engaging with local experts.

Will to Adorn 2017



Jason Matthews

Will to Adorn Fall Internship

Anthony Johnson

Will to Adorn Fall Internship

Hats

Will to Adorn Fall Internship

Anthony Johnson

Will to Adorn Fall Internship

Converse or Chuck Taylors

Will to Adorn Fall Internship

Customized Sigma Gamma Rho Converse sneakers for member MC Lyte

National Museum of African American History and Culture

Indoor portrait of a young boy

National Museum of African American History and Culture

Hats as accessory items

Will to Adorn Fall Internship

Air Jordans

Will to Adorn Fall Internship

Pair of Air Jordan I shoes game worn and autographed by Michael Jordan

National Museum of African American History and Culture

Pair of red and black Air Jordan I high top sneakers made by Nike

National Museum of African American History and Culture

The Supreme Court

Cooper Hewitt, Smithsonian Design Museum

Iceman

Cooper Hewitt, Smithsonian Design Museum

Nike Air Force

Will to Adorn Fall Internship

Themed shoes and hats

Will to Adorn Fall Internship

Early Adidas advertisement

Up & Humming Blog

Pair of white and black Run-D.M.C. Superstar 80s sneakers made by Adidas

National Museum of African American History and Culture