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Persuasive Techniques in 1950s Advertising

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Language Arts And English Age Levels Elementary (9 to 12 years old), Middle School (13 to 15 years old)

This is a student activity about rhetorical strategies for persuasion using both text and images. The images in this collection are different advertisements published in the United States during the 1950s. As you look through them, think about these three questions:

-What is being advertised?

-How is the advertisement attempting to persuade you to buy the product? Use concrete details from the text and the images.

-Do you think the advertisement is effective? Why or why not?