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Fonts and Feelings - Ai Hashimoto

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Age Levels Preschool (0 to 4 years old), Primary (5 to 8 years old), Elementary (9 to 12 years old), Middle School (13 to 15 years old), High School (16 to 18 years old), Post-Secondary, Adults

There's a lot you can get out of font design, one of those is feelings. As a reflection on the various design concepts I have explored at Cooper Hewitt with the Design Scholars, I created a Learning Lab on how the fonts in our everyday lives are connected to the feelings that we portray in our writing. I have pulled resources from designers I have met throughout the DesignPrep Program, including designs from Cooper Hewitt, the Smithsonian, and myself. Below you will see a collection of 10 images (each with a description on the connection to feelings) including a video "Wicked Problems in Type Design" that you can explore.

 ***The descriptions written by me may not depict what the actual designer intended their audience to feel, but they are my interpretation (except for my 2 pieces), so please feel free to build off of or have your own interpretation 

#designthinking

Don't Eat My Cookie!

Ai Hashimoto

School Notes

Ai Hashimoto

Darla's

Cooper Hewitt, Smithsonian Design Museum

The Strange Islands

Cooper Hewitt, Smithsonian Design Museum

Words and Fonts (Portfolio)

Smithsonian American Art Museum

Wicked Problems in Type Design

Cooper Hewitt, Smithsonian Design Museum

Untitled--

Smithsonian American Art Museum

Give and Take

Scott Stowell - Open Design Studio