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Design with Empathy: Michael Graves Case Study

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Design +8 Age Levels Middle School (13 to 15 years old), High School (16 to 18 years old), Post-Secondary, Adults

This collection is designed to explore the essential question: How do designers understand and experience the needs and wants of stakeholders? 

It looks into the design with empathy approach used by Michael Graves to design and test the Prime TC wheelchair for use in a hospital environment.  

Objectives:

  • Examine methods for developing empathy for your stakeholders  
  • Gain familiarity with the design process 
  • Understand what the steps of the design process might look like in application 

Unpacking Questions: 

  • What kind of things did the designers research?
  • What methods did they use to research and document primary data? 
  • Who worked with the designers on this project? What value did this add to the project perspective?
  • Which stakeholders did the design specifically accommodate? 
  • How were stakeholder needs prioritised?
  • What were the main issues the designer was trying to combat? 
  • List the steps of the design process evident in the case study.


Case Study Title

Jasmine Kassulke

Prime TC Design Brief

Michael Graves Architecture & Design

Wheelchairs: Then & Now

Michael Graves Architecture & Design

Benchmarking

Michael Graves Architecture & Design

Expand the Knowledge Base

Michael Graves Architecture & Design

Ethnography: Escorts

Michael Graves Architecture & Design

Ethnography: Hospital Visits

Michael Graves Architecture & Design

Ethnography: Hospitals

Michael Graves Architecture & Design

Mapping: Escorts

Michael Graves Architecture & Design

Mapping: Accessories

Michael Graves Architecture & Design

Stakeholders: Identifying Needs

Michael Graves Architecture & Design

The Big Issues

Michael Graves Architecture & Design

Explore: Sketching

Michael Graves Architecture & Design

Explore: Models

Michael Graves Architecture & Design

Explore: Engineering

Michael Graves Architecture & Design

Consumer Preference Testing: Round 1

Michael Graves Architecture & Design

Consumer Preference Testing: Round 2

Michael Graves Architecture & Design

Consumer Preference Testing: Round 3

Michael Graves Architecture & Design

Final Design: Prime TC

Michael Graves Architecture & Design

Final Design: Prime TC

Michael Graves Architecture & Design

Prime TC Transport

Cooper Hewitt, Smithsonian Design Museum