The charismatic photographer Alfred Stieglitz dominated developments in American photography and art in the first fifteen years of the twentieth century. A superb craftsman himself, Stieglitz led the fight to win recognition for photography as a fine art rather than a commercial medium. In 1902 he established the Photo Secession, an association for art photographers, and opened a gallery at 291 Fifth Avenue in New York City. He also launched the journal Camera Work, where this photogravure by a promising young Photo Secession associate, Alvin Langdon Coburn, appeared in 1908. Stieglitz's 291 Gallery, a showcase for pictorialist photography as well as the most innovative European and American art, became the spiritual center of the avant-garde before World War I. At 291 and his later gallery, the Intimate Gallery, Stieglitz encouraged innovation among American artists and photographers.